They overlap on one feature and differ on everything else. Both send email from WordPress; they disagree about what that email should be. Here's the honest breakdown, including the things MailPoet does better.
MailPoet is a newsletter platform: a drag-and-drop editor, campaign sends, automations and analytics, priced by the size of your list, with an optional sending service. WP Content Drip (this site) is a single-purpose machine: it takes posts you already published, puts them in an ordered series, and delivers that series to every new subscriber automatically. Writing new email versus delivering proven content.
| Feature | WP Content Drip | MailPoet |
|---|---|---|
| Drip existing posts as an ordered email course | ✓ The core product | ✗ Welcome flows only, assembled by hand |
| Enrolment triggers | ✓ Registration, role change, WooCommerce order, manual | ✓ Signup forms + automations |
| Newsletter campaigns (write & blast) | ✗ Not what we do | ✓ The core product |
| Drag-and-drop email designer | ✗ Branded template instead | ✓ |
| Signup forms & list management | ✗ Uses your existing users | ✓ |
| Open / click analytics | ◐ roadmap (send log today) | ✓ |
| Full post or teaser delivery, per sequence | ✓ | ✗ Post notifications only |
| Timeline preview before going live | ✓ | ✗ |
| Sending | Your site's mail / any SMTP plugin | Their sending service or your SMTP |
| Pricing model | Flat licence per site | Free to 500 subscribers, then scales with list size |
| Lifetime option | ✓ $599 unlimited, forever | ✗ Subscription only |
| Account / phoning home | ✓ Never — offline domain key | ✗ Account for paid features |
| Guarantee | ✓ 14 days | ✓ 30 days |
You want to write and send newsletters, design emails visually, grow a list with signup forms, and read open-rate charts. It's a mature platform and its free tier is genuinely useful for small lists — no spin.
The email you actually need is the one you never have to write: your best existing posts, delivered in order to every new registration, member or customer, on autopilot. You'd rather pay a flat licence than a per-subscriber subscription, and you'd rather your plugin never phoned home. That's us.
MailPoet is a trademark of its respective owner; this page is an independent comparison based on their public website and pricing as of July 2026. Spotted something out of date? Tell us and we'll fix it.